After Mr.Obama's "Yes we can"..Its TATA's "Now you can"

The NANO slogan "Now you can" will bring about a hope in the middle class families, who can now afford an all-weather vehicle. 

Whether this fits into the pocket of a two wheeler user has to be seen. Will the dealers be able to lure the middle class segment to buy one inspite of low margins and commmissions will be the next question. 

NANO is the "change" to the auto industry. What surprises me is, the allotment method used. Its going to be a lottery system and the first one lakh fortunate ones will get to pay the announced price. How ever, the next lot will have to pay an incremental price. The lottery system is something new to the industry, that to in this scale. 

Now lets wait n watch if the aam-aadmi changes "Now you can" to "Yes I can".